re: Gift Box for Wine

Selling stuff that you really want to get your time and materials out of can be tricky. Either it has to be cheap to make average Jane/Joe impulse buy it for a gift or very expensive (~$100) so people wonder about how classy a gift it must be. The kicker with high dollar is if they are thinking about it for more than a few seconds, offer 10% off. That makes them feel like they stole it.