check out this video les, he compares the oldies to rubio and osmo. from his tests the oldies did the best.
On a cutting or serving board, I agree completely. Odie's is perfect because it will help seal out stains, and since it's not a film, you can cut on it.
Beyond that, I don't believe you can compare Odie's and Osmo as some sort of ultimate finish. There are situations where I'd use Osmo over Odie's, and vice versa. There are also situations where I'd use neither.
These guys gotta come up with material for their videos I guess.
Half of what we read or hear about finishing is right. We just don’t know which half! — Bob Flexner