140° F is the perfect temperature for HHG.  You can go a little hotter for colder weather.  Just don't go above 160° or you'll ruin the glue.  You can extend the gel time by heating the substrate before applying the glue.   First time I did it, I used a radiant heater that was mounted overhead in my shop.  That warmed it up pretty nicely.  I've also used a blow dryer for smaller pieces.

I've only done hammer veneering a few times but applying the hot glue to both sides of the veneer usually softens the veneer enough that when you hammer it down, the wrinkles usually go away -- at least in my limited experience.  I have never had to deal with super wrinkled veneer or burls though.  I apply the glue to the substrate first and then apply it to both sides of the veneer.   Basically, I apply the glue to the substrate and then lay the veneer upside down on the area I just slathered while I apply the glue to the underside of the veneer.  Then I flip it over, apply glue to the top and immediately hammer it down.  

--Nathan, TX. Hire the lazy man. He may not do as much work but that's because he will find a better way.