While I was on the phone with the rep, I asked about pigmented options, specifically Raw, which is one that I use frequently (there's only one Smart Oil SKU right now, and that covers Matte and Satin finishes [1 coat vs 2, respectively]). Nothing immediate, but he said that he expected that there would be pigmented options in the future, because stuff like Raw is really popular for them.
I also asked about selling it at retail, and it doesn't sound like there are any plans in the near future.
First, like we'd discussed in the Planes thread, there may be aversion to liability on Osmo's part - they don't want to deal with the headache of customers that don't use it properly. While I thought that the problem might be users trying to apply it in an environment exposed to UV, the rep went the other direction - an application where UV might not normally reach (like a closet) and a finish that stays forever tacky.
The rep indicated that the other obstacle is just that dealers like Woodcraft are set in their ways, and slipping a new SKU on to their shelves can sometimes be tough. I figure that, if I like this stuff (and I think that I will), I'll make inquiries with Woodcraft every so often and see if that nudges them in to bringing it in.