Just read the review of all these brands/styles in FWW. I had ordered some Odie's but after waiting a month for it to be shipped (Peachtree via Amazon), I just canceled.
Read the article and ordered some Osmo Polyx for a project and it should arrive tomorrow.
Article author said if he had to choose two, one would be the Polyx and one would be the Tried and True. Had ratings on ease of applying, color shift (yellowing), protection, dry times, recoating, final sanding grit effect on finish sheen, etc. A good read for starting from zero on having used any before.
I'm still gonna get some Odie's and possibly the T&T.

Mainly for small stuff that doesn't need a lot of protection where I usually turn to Poly or precat lacquer.