If they're cutting costs, it certainly isn't reflected in their prices.  The sell a clock that's little more than a 2' chunk of 2×6 walnut for $950, it was $875 five months ago.  

That they're incorporating CNC into the manufacturing process doesn't bother me one bit, right up until they reference that as being "handmade" which it simply is not.  I totally get charging a premium for something that's genuinely handmade and done so with quality but when it stops being handmade, it stops being different.  Continuing to call it something it's not is somewhere between lying and theft.