David
This is a problem folks that make things to sell have to deal with the "I can get it cheaper at Walmart,Ikea, etc. The only thing we can do is educate our customers why our products are better and why they cost more.It’s this thing called “custom”
If they want cheap you will never be able to compete,many times the places that sell cheap furniture will charge less than we pay for the materials. You just have to realize that’s the way it is and send the cheapie buyers on their way ,if that’s all the want is cheap.

woodworking classes, custom furniture maker