I just looked again, I actually paid $163 for mine and it's now $200.  It also has a three year warranty instead of a 10 year warranty too.  They all fail eventually so a good warranty was important to me.  My truck is a 2012 and with each passing year there's fewer and fewer replacements that even come close to interesting me.  As long as it doesn't get smashed, there's no reason I won't keep this for at least another 15 years.  Only a 6 passenger mechanically injected diesel (pre-def) with a proper manual transmission and 8' bed could begin to tempt me.